I am an Associate Professor of Information Systems at Hong Kong University of Science and Technology. I received my Ph.D. and MSc. from Carnegie Mellon University and B.Bus. from Nanyang Technological University. Prior to pursuing post-graduate studies, I co-founded a startup and worked in a government agency.

My current research and teaching interests include digital economy, digital marketing, digital transformation, and digital platform design and strategy. I have received HK$2.3M+ in competitive research grants and published in information systems and management journals.

I teach in undergraduate, MBA, EMBA, and DBA programs. I also conduct executive workshops, and the participants include executives from CITIC Pacific, GIC Special Investments, Hong Kong News Executives’ Association, Journalism Education Foundation (Hong Kong), Hong Kong SAR Government, Manulife, Microsoft Operations, Ministry of Defence (Singapore), Nokia, Saudi Arabia Institute of Public Administration, Singapore Institute of Management, Singapore Tourism Board, SmarTone, Sri Lanka Securities and Exchange Commission, Star Cruises, Tan Tock Seng Hospital, and United Overseas Bank. I have received teaching excellence awards for my undergraduate and MBA teaching.

I advise organizations on their business strategies and serve as a mentor at the Hong Kong Science and Technology Park Corporation. I have supervised corporate projects for organizations such as GSK, Klook, Lego, Nike, Oliver Wyman, SmarTone, Sony, Starbucks, Tencent, TVB, WeLab Bank, etc.